Tools for independent stores
Guides for tools indie stores actually use.
We try out the SEO, ads, email, and analytics tools indie stores actually use, and write down what works, what doesn't, and what it's worth.
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The Channels
seoEditor’s Pick
Surfer SEO
SERP-grading content editor that now also tracks how AI search cites you.
Updated 2026-06-02View guide→
seo
Frase
Agentic SEO and GEO platform — one workflow for Google and AI search.
Updated 2026-06-02View guide→
seo
Writesonic
AI search visibility — tracks whether ChatGPT, Perplexity, and Gemini cite your brand.
Updated 2026-06-02View guide→
seo
Semrush
The reference SEO suite, now an AI visibility platform under Adobe.
Updated 2026-06-02View guide→