Tools for independent stores
Reviews of tools for independent stores.
We try out the SEO, ads, email, and analytics tools indie stores actually use, and write down what works, what doesn't, and what it's worth.
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The Channels
★ 4.8
Editor’s PickAI-assisted
Surfer SEO
SERP-grading content editor that now also tracks how AI search cites you.
seo
Updated 7 days agoRead review→
★ 4.8
AI-assisted
Frase
Agentic SEO and GEO platform — one workflow for Google and AI search.
seo
Updated 7 days agoRead review→
★ 4.7
AI-assisted
Writesonic
AI search visibility — tracks whether ChatGPT, Perplexity, and Gemini cite your brand.
seo
Updated 7 days agoRead review→
★ 4.5
AI-assisted
Semrush
The reference SEO suite, now an AI visibility platform under Adobe.
seo
Updated 7 days agoRead review→