Frase

Frase used to be known as a cheaper alternative to Surfer for building content briefs. Its 2026 homepage describes it as "The Agentic SEO & GEO Platform", with the line "Rank on Google. Get Cited by AI." Frase positions itself as a replacement for a stack of separate tools such as Semrush, Jasper, Surfer, Canva and WordPress, with one AI agent handling research, content and visibility tracking. The homepage screenshot below shows a brief view next to an AI Visibility Score panel.

What Frase does

Frase wraps the usual SEO tasks (keyword research, briefs, drafts, optimization, audits and monitoring) into one agent. It still does the search-based content briefs it was originally known for, and it now adds visibility tracking for both Google and AI assistants.

Main features

The AI agent

Frase describes its product as one AI agent with more than 80 skills. Instead of moving between separate tools, you give the agent a target topic and it handles the research and first draft. Frase says the agent also tells you what to do next, which helps if you want to review AI-produced work before using it.

AI visibility tracking

Frase tracks whether AI assistants cite your domain for prompts you care about. Its homepage names Google, ChatGPT and Perplexity. The number of platforms grows with the tier: 2 on Starter, 3 on Professional and 5 on Scale. This is the feature that competes most directly with Surfer's AI Tracker, and it works the same way: you set up a list of prompts and a dashboard shows citations over time.

Brand-voice profiles

You can save one or more brand-voice profiles and apply them to drafts. This helps stores with several sub-brands or a written tone-of-voice guide. Drafts still need an editing pass.

Topic clustering

Topic Plan groups several briefs into one cluster that you can hand to writers. It suits content sites that plan in clusters, such as a hub page with 8 to 12 supporting articles, more than sites that publish one-off posts.

Who Frase fits

Frase fits solo operators and small content teams that want one tool to cover briefs, publishing and tracking, especially if AI search citations matter to them. Its value is in having these steps in one place.

It's a weaker fit for teams that only need draft scoring and already have a writing workflow elsewhere. Surfer's Content Editor is more focused on that one job. Teams that need detailed competitive analytics will likely still use Semrush.

Pricing

Frase bills monthly by default, with 20% off for annual billing. The prices in the table are monthly. There's a 7-day free trial that doesn't require a credit card, so you can test the agent on real content before paying.

Alternatives

The two products most often compared with Frase are Surfer SEO and Semrush.

Surfer's Content Editor is a standalone editor that scores drafts against the current search results. Frase's editor is designed to work inside the wider agent workflow.

Semrush covers a broader scope: keyword research, rank tracking, backlinks, site audits and content marketing in one platform. Teams that need rank tracking and competitor backlink data next to their on-page work often use Semrush.

The choice comes down to scope. If your work runs from brief to publishing with AI search visibility included, Frase is built for that. If you only need draft scoring, Surfer is more focused. If the work covers keyword and link research across the whole funnel, Semrush covers more.

Where to start

Starter at $45/mo fits one site producing 5 to 10 briefs a month, and the 7-day trial lets you try it first. Move to Professional when you add a second writer or a second domain. Scale makes sense once you pass about 40 briefs a month or 5 domains.