Triple Whale alternatives for Shopify stores

Triple Whale is several products in one: a pixel with attribution, dashboards, tools that send data to ad and email platforms, and an AI agent. The alternatives below usually replace one or two of those, so this guide groups them by the job they do.

Prices for the alternatives below are the vendors' listed prices on October 25, 2026. Several vendors price by revenue, orders or pageviews, so check the pricing page with your own numbers before deciding.

What Triple Whale does

Triple Whale bundles several products. Knowing which ones you use tells you what you need to replace.

• Triple Pixel and attribution. Its own first-party pixel, with eight attribution models on paid plans, including first click, last click, linear and a view-through model.
• Dashboards and BI. Summary dashboards and, on paid plans, no-code dashboards, customer segments, custom metrics and a SQL editor.
• Sonar. Sonar Optimize sends conversion data back to ad platforms; Sonar Send passes on-site behavior to your email and SMS tools. Both are included in every paid plan.
• Moby. An AI agent that answers questions about your data and, on the Automate plan, can run scheduled reports and make changes in ad accounts within limits you set.

Triple Whale's own pricing page lists four packages (Free, Foundation, Automate and Enterprise) but no prices. It says price depends on your annual GMV and the package, and that Foundation, Automate and Enterprise are 12-month subscriptions. On October 25 its Shopify App Store listing showed Foundation at $219.00 a month and Automate at $749.00 a month, about 17% less on yearly billing. On November 5 that page said the app wasn't currently available, so we couldn't confirm those prices. The Triple Whale pricing guide goes through what each plan includes.

Quick comparison

Tool	Listed starting price	Main job
Northbeam	Starter listed at $1,500.00, by quote	Multi-touch attribution
Polar Analytics	BI with attribution $510.00/mo (under $5M GMV)	Data warehouse and dashboards
Hyros	By quote	Attribution, including repeat orders and calls
Lebesgue	$79.00/mo, attribution from $749.00/mo	Profit dashboards, attribution add-on
AnyTrack	$100.00/mo	Conversion tracking and server-side sending
wetracked.io	$49.00/mo (up to 500 orders)	Server-side tracking for ad pixels
Elevar	$225.00/mo (up to 2,000 orders)	Server-side tracking for Shopify

The first four compete with Triple Whale's attribution and reporting. The last three focus on sending conversions to ad platforms; AnyTrack and wetracked.io include reports, and Elevar's pricing page lists tracking and data-quality features.

Northbeam

Northbeam's product is the closest match to Triple Whale's attribution in this list: its own first-party pixel and multi-touch attribution across ad channels. It offers seven attribution models, including its own Clicks + Modeled Views and Clicks + Deterministic Views, and two accounting modes: Cash Snapshot credits revenue to the day of the order, Accrual Performance to the day of the ad interaction.

Its pricing page lists:

• Starter, listed at $1,500.00 with a quote, for brands spending under $1.5M a year on ads. The card shows no billing period; the FAQ says Starter is month-to-month, usage-based and for Shopify brands.
• Professional at $3,500.00 per month, for up to $500K a month in ad spend, on annual terms. It adds unlimited users, platforms other than Shopify and a dedicated media strategist.
• Growth (sold together with a Northbeam partner agency) and Enterprise (for more than $500K a month in ad spend), both by quote.

Northbeam says the monthly price depends on your data volume, measured in pageviews. Its Apex feature sends Northbeam's attribution data to Meta and AppLovin campaigns. The Northbeam vs Triple Whale comparison goes through the differences in more detail.

Polar Analytics

Our take: Polar fits stores that mainly use Triple Whale for reporting and want the data in a warehouse they can query. Every plan includes a dedicated Snowflake database, a semantic layer of prebuilt ecommerce metrics, the first-party pixel, unlimited users and unlimited historical data.

Prices on Polar's pricing page change with your annual GMV. For stores under $5M GMV, the Business Intelligence product (dashboards, custom reports, multi-touch attribution) is listed at $510.00 a month and the Core plan, which adds AI agents and data activations, at $720.00 a month. Sending conversions to Meta and Google (Advertising Signals) is priced on request.

Hyros

Hyros sells to more than ecommerce: its site has separate pages for stores, SaaS, info products and call-based businesses. For stores, it says it focuses on delayed purchases, reorders and subscription rebills, and it sends the sales it attributes back to Meta, Google and TikTok.

There's one plan, and Hyros doesn't list a price. Its FAQ says pricing follows the revenue it tracks for you and is quoted on a setup call, and the plan includes a setup team. Hyros also says it plugs into existing analytics rather than replacing them, and lists Triple Whale among its integrations. The Hyros vs Triple Whale comparison covers when that makes sense.

Lebesgue

Lebesgue starts as a profit and advertising dashboard: order history, COGS and profit tracking, ad spend from Meta, Google, TikTok and others, and automated ad account audits. Its pricing page says analytics pricing is fixed regardless of store size, which is the main difference from GMV-based pricing.

The free plan covers store performance, profit tracking and ad analytics. Ultimate is $79.00 a month and Ultimate AI $149.00 a month. Attribution needs the Le Pixel: Attribution plan at $749.00 a month, which adds the first-party pixel, first touch, last touch, linear, position-based, time decay and Shapley models, server-side tracking and Meta Conversions API. Lebesgue also works with WooCommerce.

AnyTrack

AnyTrack replaces the "send conversions back" part of Triple Whale rather than its dashboards. It tracks conversions on your site and from connected sources (it lists ecommerce platforms, CRMs, checkout providers and more than 90 affiliate networks) and sends them to Google Ads, Meta, TikTok, Microsoft Ads, Taboola, Outbrain and ChatGPT Ads, with automatic deduplication.

Plans are priced by monthly sessions: Free (5,000 sessions, one site, one ad platform, reports only), Starter at $100.00 a month (100,000 sessions, all ad platforms and conversion APIs), Personal at $150.00 (500,000 sessions, three sites, GA4) and Advance at $300.00 (3,000,000 sessions). Annual billing gives two months free. Attribution reports use first and last ad click models.

wetracked.io

wetracked.io tracks events server-side and sends them to the pixels you already have on Meta, TikTok, X, Pinterest, Snapchat and Google Ads. It works with Shopify, WooCommerce and several checkout apps. Plans include a dashboard (Pulse); the pricing page doesn't list attribution models.

Plans are priced by monthly orders: Starter $49.00 (up to 500 orders, three stores), Business $149.00 (up to 3,000 orders), Scale-up $249.00 (up to 7,500 orders) and Enterprise by quote. All plans have a 14-day trial, and annual billing is 20% off.

Elevar

Elevar is now sold as Audiense Online; getelevar.com redirects to Audiense's site. Its plans list tracking and data features rather than attribution reports: it builds the event data layer for Google Tag Manager and Shopify's Web Pixel, and sends events server-side to destinations such as Meta, Google Ads, GA4, TikTok and Klaviyo.

Pricing is by monthly orders and number of destinations: Base is free (100 orders, two destinations), Core $225.00 a month (2,000 orders, two destinations), Advanced $650.00 (10,000 orders, four), Premium $1,250.00 (30,000 orders, ten) and Elite from $3,000.00. Orders above the limit are billed per order, and expert installation is a one-time $1,000.00. The server-side tracking guide compares Elevar with Littledata, Analyzify, Stape and TrackBee.

Staying on Triple Whale's free plan

If the reason to leave is cost and you mainly look at the summary dashboard, Triple Whale's free plan may cover it. According to its pricing page, the free plan includes the Triple Pixel, first and last click attribution, up to 10 users and 12 months of data retention. Multi-touch attribution, the SQL editor, Sonar and Moby's daily use are on paid plans.

How to choose

Our take, based on what each vendor offers:

• You want attribution across several ad channels and have a large ad budget: compare Northbeam (Starter is for under $1.5M a year in ad spend, Professional for up to $500K a month) and Polar, and trial them next to Triple Whale.
• Your sales come from repeat orders, subscriptions or calls: look at Hyros, which focuses on long customer journeys.
• You want profit dashboards at a fixed price: Lebesgue's analytics plans, adding its attribution plan only if you need it.
• You mainly want ad platforms to receive more conversions: look at a server-side tool (AnyTrack, wetracked.io or Elevar). Their entry plans are listed from $49.00 to $225.00 a month, though Elevar's higher tiers cost more than some attribution plans.

Whichever you pick, check the existing tracking first. If the store already sends duplicate or missing events, a new tool will build its reports on the same data. The overview of attribution software for Shopify has numbers from a scan of 245 Shopify stores.